As the resident tech expert on Canada’s largest national morning show, it’s my job to keep a look out for the coolest gadgets and gear. …

The four things that will enhance your work from home A/V setup, without spending a bajillion dollars on gear you don’t need — I have this wonderful group of friends who all have something in common: we all run workshops, events, courses, or conferences. And during the last year, we’ve had to move our in-person gatherings to online ones. We were chatting recently about our A/V setups in our home offices. What cameras…

Lessons about how to boost Instagram engagement from an “Internet Grandma” — Like many of you, my team at Camp Tech uses Slack to communicate throughout the day. When we set up our Slack account years ago, I set my avatar to a photo of a very old woman. That’s because of a running joke amongst us: that I’m “Internet Grandma”. The…

Sometimes it’s because the data is muddy. Sometimes it’s because of something much worse. — On January 3, marketing and tech Twitter lost their collective minds over this Twitter thread from Nandini Jammi. Nandini is the co-founder of Sleeping Giants — a grassroots activism group that works to persuade companies from removing their online ads from alt-right websites (something that can inadvertently happen when you…

As the resident tech expert on Canada’s largest national morning show, it’s my job to keep a look out for the coolest gadgets and gear. Here’s my roundup of 28 tech products I think are worth gifting this 2020 holiday season. Editorial note: none of these picks are sponsored, and…

Virtual conferences, webinars, meetups, and online events generally stink. But in studying what makes them bad, we can learn how to make them better. — Have you attended an online conference, training session, webinar, or meetup since March? Odds are, you have. In-person events aren’t possible so many events have gone online… but a lot of those online events pale in comparison to their former in-person counterparts.

We don’t know how to set marketing goals properly. It sounds hard. And technical. And boring. I promise you though, it doesn’t have to be. — You may have heard by now that I wrote a book. It’s called See You on the Internet, and it’s where I shared all the advice I have from working with hundreds of small businesses, helping them to build their biz online using digital marketing. Throughout the book, I…

No one can answer a hypothetical question right now, so don’t ask them — It’s Monday June 15, 2020. The sun is shining, there’s a perfect breeze in Toronto, and many local businesses are working out exactly how they’re going to operate for the next few months. The “re-opening” after the COVID-19 lock-down has begun in Ontario. Despite detailed cleaning policies being drafted and…

Emailing your cleaning plan will not make them trust that it’s safe to do business with you — Dear Ontario “non-essential” small business owner, Hey. It’s been a rough few months, huh? I know you’re hurting hard right now. You’re laying off employees, struggling to pay bills, and hoping you don’t get evicted. And now our province is talking about opening up. Looks like it’s gonna happen soon…