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Avery Swartz
Avery Swartz

467 Followers

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Nov 21, 2021

Avery’s Favourite Things: Holiday Tech Gift Guide (Updated for 2021)

As the resident tech expert on Canada’s largest national morning show, it’s my job to keep a look out for the coolest gadgets and gear. Here’s my roundup of 22 tech products I think are worth gifting –now updated for the 2021 holiday season. Editorial note: none of these picks…

Gift Guide

11 min read

Avery’s Favourite Things: Holiday Tech Gift Guide (Updated for 2021)
Avery’s Favourite Things: Holiday Tech Gift Guide (Updated for 2021)
Gift Guide

11 min read


May 10, 2021

Avery’s Favourite Things: Summer Gear Guide 2021

As the resident tech expert on Canada’s largest national morning show, it’s my job to keep a look out for the coolest gadgets and gear. …

Electronics

6 min read

Avery’s Favourite Things: Summer Gear Guide 2021
Avery’s Favourite Things: Summer Gear Guide 2021
Electronics

6 min read


Mar 1, 2021

Avery’s quick and dirty guide to making you look better on video calls

The four things that will enhance your work from home A/V setup, without spending a bajillion dollars on gear you don’t need — I have this wonderful group of friends who all have something in common: we all run workshops, events, courses, or conferences. And during the last year, we’ve had to move our in-person gatherings to online ones. We were chatting recently about our A/V setups in our home offices. What cameras…

Work From Home

5 min read

Avery’s quick and dirty guide to making you look better on video calls
Avery’s quick and dirty guide to making you look better on video calls
Work From Home

5 min read


Feb 1, 2021

It’s all just a little bit of history repeating

Lessons about how to boost Instagram engagement from an “Internet Grandma” — Like many of you, my team at Camp Tech uses Slack to communicate throughout the day. When we set up our Slack account years ago, I set my avatar to a photo of a very old woman. That’s because of a running joke amongst us: that I’m “Internet Grandma”. The…

Instagram

4 min read

It’s all just a little bit of history repeating
It’s all just a little bit of history repeating
Instagram

4 min read


Jan 4, 2021

Why online ads don’t work as well as you hoped they would

Sometimes it’s because the data is muddy. Sometimes it’s because of something much worse. — On January 3, marketing and tech Twitter lost their collective minds over this Twitter thread from Nandini Jammi. Nandini is the co-founder of Sleeping Giants — a grassroots activism group that works to persuade companies from removing their online ads from alt-right websites (something that can inadvertently happen when you…

Online Marketing

4 min read

Why online ads don’t work as well as you hoped they would
Why online ads don’t work as well as you hoped they would
Online Marketing

4 min read


Nov 5, 2020

Avery’s Favourite Things: Holiday Tech Gift Guide 2020

As the resident tech expert on Canada’s largest national morning show, it’s my job to keep a look out for the coolest gadgets and gear. Here’s my roundup of 28 tech products I think are worth gifting this 2020 holiday season. Editorial note: none of these picks are sponsored, and…

Gift Guide

12 min read

Avery’s Favourite Things: Holiday Tech Gift Guide 2020
Avery’s Favourite Things: Holiday Tech Gift Guide 2020
Gift Guide

12 min read


Jul 27, 2020

5 Lessons Learned from Delivering Almost 50 Online Webinars

Virtual conferences, webinars, meetups, and online events generally stink. But in studying what makes them bad, we can learn how to make them better. — Have you attended an online conference, training session, webinar, or meetup since March? Odds are, you have. In-person events aren’t possible so many events have gone online… but a lot of those online events pale in comparison to their former in-person counterparts.

Online Learning

5 min read

5 Lessons Learned from Delivering Almost 50 Online Webinars
5 Lessons Learned from Delivering Almost 50 Online Webinars
Online Learning

5 min read


Jul 13, 2020

Setting marketing goals doesn’t have to suck

We don’t know how to set marketing goals properly. It sounds hard. And technical. And boring. I promise you though, it doesn’t have to be. — You may have heard by now that I wrote a book. It’s called See You on the Internet, and it’s where I shared all the advice I have from working with hundreds of small businesses, helping them to build their biz online using digital marketing. Throughout the book, I…

Marketing

4 min read

Setting marketing goals doesn’t have to suck
Setting marketing goals doesn’t have to suck
Marketing

4 min read


Jun 15, 2020

Stop sending surveys and actually talk to your customers

No one can answer a hypothetical question right now, so don’t ask them — It’s Monday June 15, 2020. The sun is shining, there’s a perfect breeze in Toronto, and many local businesses are working out exactly how they’re going to operate for the next few months. The “re-opening” after the COVID-19 lock-down has begun in Ontario. Despite detailed cleaning policies being drafted and…

Small Business

4 min read

Stop sending surveys and actually talk to your customers
Stop sending surveys and actually talk to your customers
Small Business

4 min read


May 13, 2020

What customers do and don’t need to hear from you as you reopen your small business

Emailing your cleaning plan will not make them trust that it’s safe to do business with you — Dear Ontario “non-essential” small business owner, Hey. It’s been a rough few months, huh? I know you’re hurting hard right now. You’re laying off employees, struggling to pay bills, and hoping you don’t get evicted. And now our province is talking about opening up. Looks like it’s gonna happen soon…

Small Business

4 min read

What customers do and don’t need to hear from you as you reopen your small business
What customers do and don’t need to hear from you as you reopen your small business
Small Business

4 min read

Avery Swartz

Avery Swartz

467 Followers

Founder & CEO, Camp Tech. Author of the best-selling digital marketing book, See You on the Internet. https://seeyouontheinternet.com

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